Can New Brunswick homeowners still get the oil-to-heat-pump grant?

Not new applicants. Registration for the NB co-delivered Oil to Heat Pump Affordability program closed 2026-06-30, paperwork was due 2026-10-01 and upgrades must be completed by 2027-03-31. Existing participants should follow Save Energy NB's instructions.

Do we need to advertise in French in New Brunswick?

Not by law, as we understand it: New Brunswick's language rights attach to provincial government services, not to private companies. Many installers still run French and English campaigns because so many of their customers prefer French. Check the Commissioner's guidance for specifics.

What NB programs cover heat pumps?

As of October 2026, Save Energy NB lists the Total Home Energy Savings Program, with incentives that include heating, and an income-qualified Enhanced Energy Savings Program. Check the Save Energy NB site for current terms.

Heat-Pump Lead Generation in New Brunswick

New Brunswick is a market where heat pumps have stopped being a novelty. Many homes already have one, so the customers calling you this year are as likely to be replacing an older unit, adding zones or converting from oil as installing their first. That shifts the marketing from "what is a heat pump?" to "why choose you for the next one?"

The New Brunswick buyer

The typical NB prospect has some experience with heat pumps, theirs or a neighbour's.

In 2023, 39% of New Brunswick households used electricity for their primary heating system and 6% used wood, and heat pumps were the primary system for 27% of households, according to Statistics Canada. For marketing, that means:

Replacement and upgrade buyers whose first-generation ductless units are ageing.
Whole-home buyers who started with one head and now want a ducted or multi-zone system.
Oil-heated households, many of whom missed the closed oil-to-heat-pump intake and need a new financial case.
Service customers, a recurring-revenue opportunity many installers under-market.

Moncton, Saint John and Fredericton are the main search markets, with Dieppe, Riverview, Quispamsis, Miramichi and Edmundston as important local ones.

Climate and seasonality

Expect snow and real cold across the province, with the Fundy shore noticeably gentler than the interior and the north. That produces a few practical patterns:

Fall is the main sales window, before the first hard cold.
Winter brings service calls on existing heat pumps, and a chance to market maintenance plans.
Spring and summer are for cooling-led campaigns and planned replacements.

Content about cold-weather performance still matters in the north and inland. See cold-climate content.

Programs, as of October 2026

Total Home Energy Savings Program: NB Power incentives for energy-saving renovations, including heating, listed on Save Energy NB.
Enhanced Energy Savings Program: income-qualified upgrades, also listed on Save Energy NB. We couldn't confirm current details, so point homeowners to the program page.
Oil to Heat Pump Affordability (NB co-delivery): closed to new registrations on 2026-06-30, with upgrades due by 2027-03-31.
Canada Greener Homes Affordability Program: New Brunswick had no agreement as of 2026-10-22.

Regulators and language

Technical Inspection Services in the Department of Public Safety covers electrical, propane and natural gas installations and related contractor licensing. Workplace safety runs through WorkSafeNB. We link to these and leave compliance to installers.

New Brunswick is Canada's only officially bilingual province. As the Commissioner of Official Languages explains, that applies to provincial government services, not private businesses, but bilingual marketing is often simply good business in Moncton, Dieppe and the north.

Selling the second heat pump

A market where a quarter of homes already run on heat pumps has a different growth engine: past customers. An installer who has been in Moncton or Fredericton for a decade may have hundreds of units in the field, many approaching the age when owners start asking about replacement.

That base is cheaper to market to than any stranger. Start with a list of past installs and dates, then plan three campaigns a year: a fall maintenance reminder, a late-winter "is your unit keeping up?" check-in, and a spring replacement offer for older systems. Each goes out by your own phone, text and email channels, to people who already know your name.

How we'd approach New Brunswick

Market replacements and upgrades, with pages for "replace my old mini-split" and "add zones", not just first installs.
Build a service and maintenance offer and market it to every past customer. Follow-up systems matter here; see quote follow-up.
Remove closed oil-grant messaging and replace it with an honest running-cost comparison. See comparison pages.
Run English and French campaigns where your service area calls for it.

The HVAC results behind these methods are on the results page. Back to the areas hub.

Heat-pump lead generation in New Brunswick