Every number on this page belongs to a named Canadian heating company with a live website you can visit. None is an average, an estimate or a composite. They are results from our HVAC work, and not all of them come from heat-pump campaigns. We show them because each demonstrates one part of the heat-pump playbook working in practice.
- 850+ SEO articles
HeatLand
- 300% lead increase in 6 months
- 400% organic traffic growth in 12 months
Roma Heating & Cooling
- 500+ leads
HVACDeal.ca
- 12:1 ROI
- 3× leads in 90 days
BCWide.ca
- 250% lead growth
CanroHeat.ca
All case studies on HVAC.Agency
HeatLand: education content at scale
Over 850 SEO articles went live on HeatLand, and its leads rose 300% within 6 months.
What it shows: a heating company that answers homeowners' questions thoroughly, at volume, can turn search traffic into leads.
What transfers to heat pumps: heat-pump buyers research more than almost any other HVAC customer. Cold-weather performance, backup heat, running costs and incentives are all questions they type into a search bar before calling anyone. HeatLand is the clearest evidence behind our cold-climate content service.
Roma Heating & Cooling: organic growth
Roma Heating & Cooling grew organic traffic 400% in 12 months.
What it shows: sustained work on search visibility can multiply the number of people who find a heating and cooling company without paying for each click.
What transfers to heat pumps: comparison searches such as "heat pump vs furnace" are organic opportunities. Pages that rank for them bring in buyers at a lower long-run cost than ads alone. See comparison pages.
HVACDeal.ca: paid lead generation with a return
HVACDeal.ca produced 500+ leads at a 12:1 ROI.
What it shows: lead generation for HVAC can return many times its cost when campaigns are tied to outcomes, not clicks.
What transfers to heat pumps: heat-pump installs are high-ticket jobs, so even a modest number of signed jobs can justify a well-run campaign. Our heat-pump ads service applies the same discipline of measuring cost per booked assessment and per signed job.
BCWide.ca: fast lead growth
BCWide.ca achieved 3× leads in 90 days.
What it shows: the right combination of channels can change lead volume within a single quarter.
What transfers to heat pumps: when an incentive opens or changes, demand moves quickly. Installers who can scale campaigns within weeks capture that window; those who need six months to react miss it. This is why our rebate marketing work includes a plan for program changes.
CanroHeat.ca: steady lead growth
CanroHeat.ca recorded 250% lead growth.
What it shows: consistent, multi-channel marketing for a heating company compounds over time.
What transfers to heat pumps: heat-pump sales cycles are long, so the companies that win are the ones still marketing, and still following up, after competitors pause. Our quote follow-up service is built on that idea.
What these results have in common
Look across the five and a pattern appears. None came from a single tactic. Each combined a website built to convert, content or campaigns aimed at a clear group of buyers, and tracking that showed which work produced leads. That's the same structure we use for heat-pump sellers: rebate pages and comparisons to attract, cold-climate content to reassure, ads to add volume, and follow-up to close.
How to read these results
A few honest caveats:
- Different markets, different starting points. A company starting from almost no online presence can grow faster in percentage terms than one already well established.
- Results depend on operations. Fast response, fair pricing and good installs turn leads into revenue. Marketing can't fix a slow phone.
- We don't promise outcomes. We'll explain which pattern fits your situation and how we'd measure it.
The full set of case studies, including boiler-specific results such as CombiBoiler.ca, is published at hvac.agency/case-studies. To see what these methods cost, visit the pricing page, or read about who we are.
Frequently asked questions
Were these heat-pump campaigns?
Not all of them. They are results from our HVAC work across heating companies. We show them because the methods behind them, such as education content, organic search and paid lead generation, are the ones we use for heat-pump sellers.
Can we check these results?
Each client's website is live and linked. The full set of case studies is published on HVAC.Agency.
Will we get the same results?
Not necessarily, and we won't promise it. Results depend on your market, prices, capacity and how quickly you respond to leads. We'll tell you which of these patterns we think fits your situation.