Talk to a heat-pump marketing strategist

How to reach us

Pick whichever is easiest for you:

• Call (604) 632-4959 if you'd like to talk it through now.
• Text (604) 632-4959 if you're on a job site and want us to call you back at a set time.
• Email Ali@Sedighi.ca if you'd like to send numbers, screenshots or links to look at first.

The call and text buttons on this page use the same number, and a quick text is a fine way to begin. We're in Vancouver, so for installers in Atlantic Canada our day starts at lunchtime your time; mention your time zone and we'll work around it.

What to include in your first message

You don't need a brief. A few facts let us give you a useful first answer instead of a generic one:

1. Your province and service area, so we can check the incentives and rules that apply. The areas hub shows how much these differ.
2. What you sell: ducted, ductless, ground source, dual fuel, and any other heating or cooling work.
3. Your four numbers, even rough ones: average installed ticket, gross margin, close rate on quotes and the share of jobs using an incentive.
4. Where leads come from today: referrals, Google, ads, a utility contractor list, or something else.
5. What worries you most: not enough leads, quotes that go quiet, rebate confusion, or competitors who seem to rank everywhere.

If you've worked with an agency before, tell us what didn't work. It saves time.

What happens next

Here's the sequence after you get in touch:

1. A first conversation, usually 20 to 30 minutes, about your business and goals.
2. A 7-day free trial, in which we audit your marketing, test how your website performs, review your SEO and benchmark you against local heat-pump competitors. No credit card.
3. A written recommendation that names the first service we'd start with, from the services hub, the plan we'd suggest and the numbers behind it.
4. Your decision. No pressure, and no lock-in if you go ahead.

Sometimes the honest recommendation is to fix something internally first, such as call answering or quote turnaround. If that's the case, we'll say so.

What we can and can't help with

We help HVAC companies market and sell heat pumps. We are not an HVAC contractor, so we can't:

• send a technician, quote a homeowner or recommend equipment for a specific house
• process rebate applications for homeowners
• give legal, tax, engineering or compliance advice

If you're a homeowner looking for an installer, contact a licensed installer in your province. The regulators listed on each region page, such as Technical Safety BC or TSSA in Ontario, can help you check one.

A sample first message

If you're not sure what to write, something like this gives us enough to start:

We're [Business name], a [number]-truck HVAC company in [City]. About [share] of our installs are heat pumps. Our average heat-pump job is around $[amount] and we close about [percent] of quotes. Most leads come from [sources]. Our biggest problem is [problem]. Best time to reach me: [day and time].

That's six short lines, and it tells us your market, your mix, your numbers, your lead sources and your main problem. We'd likely come back with questions about follow-up and a first look at your local competition.

Before you get in touch

If you'd like to look around first, the pricing page has every plan and package, the results page has the case studies, and the about page explains who you'll be talking to. Then call, text or email whenever suits you.