This page collects the questions heat-pump installers ask before hiring us, with direct answers. If yours isn't here, call, text or email; we'd rather answer a hard question now than after you've signed up.
Frequently asked questions
How much does HeatPump.Marketing cost?
Plans are $2,998, $4,498 or $8,998 per month, and websites are $3,500, $6,500 or $12,500 one-time plus monthly hosting. Prices are in Canadian dollars, and heat-pump clients add GST/HST based on their province (GST and QST in Quebec). Ad spend is separate and paid directly to the platforms.
Do we have to sign a long contract?
No. There's no lock-in, and every engagement starts with a 7-day free trial that needs no credit card.
How soon will we see heat-pump leads?
Paid search can produce calls within the first couple of weeks. Quote follow-up often shows a change in close rate within 30 to 60 days. Content and comparison pages usually take three to six months to build steady search traffic.
We tried an agency before and it didn't work. Why would this be different?
We can't promise it will be. What we can do is show you the arithmetic before we start, track every lead to its source, and report cost per booked assessment and per signed job rather than clicks. If the numbers don't work, you'll see it, and you can stop.
Who owns the website, ad accounts and content?
You do. Accounts are set up in your company's name with your billing, and the content we write for you is yours.
Can you promise a number of leads or a ranking?
No. Anyone who does is guessing. We tell you what we expect, why, and how it will be measured.
How should we talk about the 2027 federal heat pump rebate?
As announced, not available. As of October 2026 it's described as launching in 2027 with no administrator or start date published. Explain the announcement, link the federal release, and give homeowners a clear picture of what they can use today.
Can we advertise a price after rebates?
Only if it's clearly labelled as conditional on eligibility and the full price is shown clearly. Incentives aren't automatic, and misleading price claims can create problems under the Competition Act.
Do you install heat pumps or handle rebate applications?
No. We are a marketing and business consulting service, not an HVAC contractor. We don't install, size or service equipment, and we don't submit applications for homeowners.
What reports will we get?
Monthly reporting on Starter, weekly on Growth, and a real-time dashboard plus custom reporting on Elite. Every report shows calls, messages, booked assessments and, where you share job data, signed jobs and revenue by source.
Do you work with small installers?
Yes, if the numbers work. A one- or two-crew company with a good close rate can do well on the Starter plan. We'll tell you if we think you'd be better off fixing something internally first.
Can you write French content for Quebec?
Yes, we plan French-first campaigns for Quebec clients with qualified French-language writers. We don't give legal advice on language law; the OQLF is the authority.
Will you work with our competitors?
We discuss service-area conflicts openly before starting. If we already work with a heat-pump installer in your exact market, we'll tell you.
Price and terms
The short version: plans start at $2,998 per month, websites at $3,500, in Canadian dollars plus GST or HST at your provincial rate. There's a 7-day free trial and no lock-in. Ad spend is separate. The pricing page has the full table and a worked break-even example using a typical heat-pump job.
Rebates and claims
Heat-pump marketing lives or dies on incentive messaging, so we treat it carefully. Every program we mention is dated, linked to the administrator and reviewed when it changes. We never present a rebate as certain.
The federal heat pump rebate announced on 2026-10-08 is the biggest question right now. It isn't open yet as of October 2026, and your marketing needs to say so without giving homeowners a reason to stop talking to you. Our rebate marketing playbook covers how.
Timelines and results
Different services move at different speeds:
- Quote follow-up: often visible within one quote cycle.
- Paid search: calls within weeks, refined over two to three months.
- Content and comparisons: three to six months to build, then compounding.
We report on outcomes, not activity. The results page shows what our methods produced for other heating companies, with each client named and linked.
Heat-pump questions we hear before people sign
Some questions come up with almost every installer, so here are the short versions.
"Our utility already lists us as a participating contractor. Isn't that enough marketing?" It helps, but a contractor list puts you next to every other participant, often in alphabetical order. Homeowners still search, compare and read reviews before choosing from the list. Your own rebate page, comparison content and follow-up decide who they pick.
"Should we stop marketing until the federal rebate opens?" We'd advise against it. Provincial and utility programs are open in several provinces as of October 2026, cooling demand doesn't wait for rebates, and installers who keep marketing through a lull usually come out of it with more reviews and better rankings than those who paused.
"We sell furnaces too. Will heat-pump marketing cannibalise them?" Fair comparison content tends to send each buyer to the system that suits them, and you can sell both. Many of our recommended pages, such as dual-fuel comparisons, sell a heat pump and keep a furnace in the same job.
"How much of our time will this take?" Expect a couple of hours in the first two weeks to share numbers and access, then about 30 minutes a month for content review and a regular reporting call. Fast lead response on your side matters more than meeting time.
"What if a program we advertised closes suddenly?" We update the pages and ads we manage as soon as the administrator announces it, and our rebate marketing work includes a review routine so closures don't linger.
Working with us
You'll work with a senior strategist from the first call, led by Ali Sedighi, MBA. You own every account and every piece of content. We are a marketing service, not a contractor, so we stay out of installation, sizing and compliance decisions; those stay with your licensed team and the regulators listed on each region page.
If you've had a bad experience with an agency before, tell us what went wrong on the first call. Lost account access, vague reports and long contracts are the usual complaints, and each one is something we deliberately avoid: you hold the accounts, reports show booked work, and there's no lock-in.
Still unsure? The services hub explains how to choose the first thing to fix, and the contact page explains what to send us.